Steph Curry is no stranger to dominating the court, but now he’s stepping into a different kind of competition—hydration. The NBA superstar is teaming up with former First Lady Michelle Obama’s drink brand, PLEZi, to launch his own sports drink, hoping to bring his winning formula to a market already packed with big names like Leo Messi, Logan Paul, Coca-Cola’s BodyArmor, and PepsiCo’s Gatorade.
Curry’s new drink, PLEZi Hydration, comes in three refreshing flavors—lemon lime, tropical punch, and orange mango twist—and is available on Amazon and select California grocery stores (fitting, since it’s home to his Golden State Warriors). At $2.29 per 16.9-ounce bottle, it’s priced right alongside other major players in the category.
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With the sports drink industry projected to hit $32.6 billion in the U.S. by 2028, Curry is betting big on the growing demand for healthier, functional beverages that offer more than just sugar and artificial flavors. Whether he can shake up the market the same way he revolutionized basketball—only time will tell. But if there’s one thing we know about Curry, it’s that he’s always got range.
